Chester, PA (September 17, 2016) For the first time, RONZWORLD has joined The Music Experience for their signature festival footprint at the Rock Allegiance music festival. The Music Experience is an interactive footprint that features guitars, basses, amps, drums, keyboards and more favored by today’s most popular bands. Additionally, The Music Experience space offers festival-goers a chance to engage directly with the musicians they see on stage– hosting artist meet and greets, autograph signings, photo ops, and for some lucky attendees, the opportunity to jam with their favorite artist.
What really differentiates The Music Experience is the unique accessibility they afford consumers. The upcoming generation of consumers with buying power can skew even younger than a Millennial audience, and research has shown that this audience favors brands who offer them unique and compelling engagements.
“The Music Experience has cultivated an environment where fans, vendors, bands, and music industry professionals can connect and engage with each other, which makes them an ideal partner for us,” says Ron Williams of RONZWORLD Guitars. “I feel strongly that RONZWORLD is really going appeal to the audience at Rock Allegiance as well as lend itself to some fantastic brand and artist collaborations.”
RONZWORLD is showcasing all original, hand painted designs on fifteen guitars, ranging in brands like EVH, Jackson, Gibson, Schecter, Epiphone, Zemaitis and even custom shop offerings.
The most popular? “The renditions of the comic characters, without a doubt,” reports Ron. “I had thought it would be the graphic art, or the crazy patterns – but so many people who come into the tent are drawn to the guitars I call 'Why So Serious' and 'Daddy’s Lil Monster'!”
“The focus of these events is truly brand awareness and pure fan engagement” says Ron. “I launched RONZWORLD to create instruments that are as visually unique as the musicians playing them. The Music Experience allows me to talk directly to musicians about what drives their individual styles. It’s interactions like these that allow me to create a piece of art that represents the musician."
As RONZWORLD continues to grow, so will the brand’s partnership with The Music Experience. “Both myself and Squiggy [Digiacomo, founder of The Music Experience] feel this is a unique platform from which to engage with our audiences," says Ron. "We’ve yet to find another media outlet that will offer the same benefit. We’re going to continue to work on developing activations that will take these one-on-one interactions at the festival footprints to the next level.”